Simple Migration Plan from Hubspot to WordPress

Migrating a website is always exciting. The transition from Hubspot to WordPress may seem overwhelming due to the complexity of the process. Appearances can be deceiving. With a well-planned strategy and a structured approach, we ensure a seamless and successful migration for you.

1. Establishing the Goal:

The primary goal of migrating a website from Hubspot to the global market leader WordPress is to ensure a seamless transition without noticeable change for website visitors or search engines. The SEO ranking and user experience remain at least the same but usually improve in WordPress.

2. Website Analysis

We look at the existing structure and content of the website together. Based on this, we choose the elements to be transferred to the new platform, such as:

  • Web Pages

  • Obsolete Pages

  • Media

An additional advantage is that your entire existing website is thoroughly reviewed once more. This ensures that:

  • all valuable content is retained
  • unnecessary elements are removed
  • the website becomes more efficient and communicative

3. Marketing Automation Analysis

During this analysis, we look at what you really use from Hubspot.

During this phase, all automations, including email marketing campaigns and other mechanisms for customer engagement, are systematically evaluated.

Email templates are also a focal point in this analysis.

Overall, the Marketing Automation Analysis phase aims to ensure that automated marketing processes are preserved or even improved upon transitioning to WordPress.

3. Development Process

In this phase, the new website environment is developed and prepared for the transfer or migration of data. We do this in a transparent and manageable way for you:

  • Agile Development: A methodology that emphasizes flexibility, collaboration, and customer satisfaction.
  • Tracking Progress: Tools for tracking progress, such as Trello, can be used to visualize tasks and milestones.
  • Weekly or Biweekly Sprints: The development process is broken down into weekly or biweekly sprints.
  • Staging Environment: Setting up a staging or protected environment is crucial during the development process.

This phase ensures that the new site is well-structured and visually appealing, ready for migration. That’s something you can enjoy for years to come.

4. Migration

Migration is the phase where the prepared content and structure from the development process are moved to the new WordPress platform. This step is the culmination of the planning and preparation work and marks the beginning of the new website going live.

The main steps in this phase are:

  • Redirecting the domain to the new website

  • Migrating old URLs

In the migration phase, the new WordPress site comes to life. With care and attention to detail, the transition from Hubspot to WordPress is smooth and imperceptible for users and search engines.

It marks the completion of the migration project and the beginning of a new journey with WordPress.

5. Post-Migration Support

Post-Migration Support is the phase that ensures the new WordPress site operates smoothly following the migration from Hubspot. 

Components of this phase include:

  • Monitoring:

  • User Feedback

  • Updates and Maintenance

  • Training

The Post-Migration Support phase ensures that the new WordPress site remains robust, secure, and user-friendly after the migration from Hubspot.

Our Process

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Cost-Effective Migration

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What Client Says About us

The same website, but faster, cheaper, and easier to manage. MigrateSpot is a highly professional partner for website migration. From start to finish, it's a clear and seamless process, thanks in part to the open and pleasant collaboration. And if you encounter any issues, they always come up with a practical solution!
Marjolein van der Krogt
Product Manager - Bentlie



Here are some additional details and ideas for frequently asked questions that businesses may have when considering using MigrateSpot to transfer their website from Hubspot to Wordpress.

Will the URLs of my website remain the same after migration?

Yes, we retain your existing URLs and thus the SEO value you have built up over the years. So don’t worry about broken links.

Yes, MigrateSpot offers support for making changes to your website after the migration is complete. We provide ongoing maintenance and support for your WordPress site, ensuring that help and guidance are available when you need to make updates or adjustments to your website.

Our pricing structure depends on the size and complexity of the project. We provide a detailed proposal outlining the timeline, deliverables, and costs of the project. We are transparent about our pricing and ensure there are no hidden fees.

We offer ongoing support to ensure that your website or app runs smoothly. We also provide maintenance and update services to keep your digital assets up-to-date and secure.

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