Notes from the workshop.
- 5 min read
How to redesign a website without losing what it has earned
A redesign should change how a company is experienced, not erase years of search history. This is the working method we use to protect URLs, rankings and links while everything else changes.
Website transformation, SEO, Migration
- 4 min read
GEO without the hype: what AI search visibility actually depends on
Generative engine optimisation has attracted more confident advice than evidence. Here is what the published sources support, what remains speculation, and what we do about it.
GEO, AI search, SEO
- 4 min read
HubSpot or WordPress? Why the CMS question comes second
A vendor-neutral comparison of HubSpot's CMS and WordPress for B2B websites, including the hybrid option, and why the platform is rarely what holds a website back.
CMS, HubSpot, WordPress
- 4 min read
Migrating from HubSpot to WordPress: a practical playbook
Moving a website off HubSpot's CMS is manageable when it is planned in the right order. These are the phases we follow, from goals to post-launch support.
Migration, HubSpot, WordPress
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